1
Create your agent
Start by giving your agent a voice and a language. This is what your leads will hear when the phone connects.
- Pick a voice that fits your brand
- Choose the language — Tamil, Hindi, English, or one of 9 supported
- Write the opening line the agent greets leads with
Tip: Keep the opening line short and specific to your business — e.g. mention what you sell and ask one qualifying question early.
2
Add your knowledge base
Give the agent the information it needs to answer questions — so it sounds informed, not scripted.
- Attach documents (brochures, price lists, FAQs)
- Add your website URLs
- List your products or services
The more accurate your knowledge base, the better the agent handles real questions from leads.
3
Connect your lead sources
Link the places your leads come from, so new enquiries flow in and get called automatically — no manual uploads.
- Connect your Facebook page and select lead forms
- Add your IndiaMART CRM key to pull enquiries and Buy Leads
- Or upload a lead list to call a batch
Once connected, new leads are typically called within minutes of arriving — while intent is still high.
4
Launch a campaign
Set the rules, then let the agent run. It calls, retries, respects DND, and follows up on WhatsApp when a call doesn't connect.
- Set your call hours and time zone
- Add your qualifying questions
- Turn on WhatsApp follow-up
- Start the campaign
5
Review & sync
Watch results come in. Every call is transcribed and scored, and outcomes sync to your CRM automatically.
- Read transcripts and lead scores in the dashboard
- Hot leads are flagged for your team first
- Outcomes sync to Zoho, HubSpot, Kylas, LeadSquared, TeleCRM & more
No CRM? You can work leads directly in the Voice of Shadows dashboard.